Alliance Nissan & Renault Essay

Founded in 1999, the Renault-Nissan Alliance has become the longest-lasting cross-cultural combination among major carmakers. This unique partnership is a pragmatic, flexible business tool that can expand to accommodate new projects and partners worldwide. In the past half-decade, the Alliance has emerged as a buffer to protect partners during regional downturns, and it has accelerated Renault and Nissan’s momentum in some of the world’s fastest growing economies. Renault holds a 43.4% stake in Nissan. Nissan holds a 15% stake in Renault. The cross-shareholding model ensures that both partners have a mutual selfinterest and encourages each to pursue â€Å"win-win† strategies that benefit both. Formed on March 28, 2002, Renault-Nissan BV is a company incorporated under Dutch law and equally owned by Renault SA and Nissan Motor Co., Ltd., responsible for the strategic management of the Alliance. The Alliance has helped Renault and Nissan outperform historic regional rivals, elevating both companies into an elite tier. Together, Renault and Nissan rank in the top three car groups globally.  Based on cross-shareholding and mutual self-interest, the Alliance business platform maximizes synergies without destroying brand identity. In order to achieve competitive economies of scale, many automakers are embarking on collaborations similar to the groundbreaking partnership that Renault and Nissan established 13 years ago.