Persuasive Memo Research Paper Example | Topics and Well Written Essays - 1250 words - 2

Persuasive Memo - Research Paper Example Issue in the community of Seattle In a study conducted by Oxford Review of Economic Policy, evidence suggests that the implementation of ecological practice in business operation as a corporate social responsibility is more profitable to the company and contributes to their financial goals. In the same study, Reinhardt and Stavins debunked the traditional notion that going green is an altruistic sacrifice of profit just for the company to look good because evidence suggests that it can in fact be profitable (Reinhardt and Stavins, 2010). In addition, the study also showed that CSR in today’s business is a necessary management function as â€Å"firms that engage in unsustainable CSR may find themselves being pushed out of business† (178). If the ecological practice of businesses is such a big deal among customers, this is doubly important to the community of Seattle because survey showed that Seattle is among the most environmentally conscious in the whole of United Stat es (Rolph, 2010) and that they take the issue of climate change seriously considering that they had suffered from fiercer storms that claimed many lives and properties. Just recently, a windstorm hit Seattle which hurt people, and knocked out its power supply which affected thousands of its residents making environmental concern a pressing issue today (Fateh et al., 2013). Going green in supply chain as CSR To respond to the environmental issue that besets Starbucks, it must contribute its share in reducing its carbon footprint into the atmosphere that caused the climate change. Although the manifestation of the issue of climate change is local such as storms getting fiercer and more frequent in the community of Seattle that kills, hurt and destroy property, the solution is global. The solution is global because the collective carbon dioxide in the atmosphere that caused climate change is emitted by everybody of which Starbucks must contribute in reducing its carbon footprint even i f such business activity is somewhere else other than Seattle. The solution to the environment issue which besets the community of Seattle includes not only the reduction of carbon emission but also the avoidance of cutting trees that absorbs (and in effect minimizes carbon dioxide emission) carbon dioxide that reduce it to the planet’s regenerative capacity. Starbucks as a company is a direct agent of either aggravating the emission of carbon dioxide into the atmosphere or a socially responsible party that helps reduce carbon emission into the atmosphere. This is due to the fact that Starbucks raw material which is the coffee beans is a product of farming whose methods of growing can either aggravate the issue of carbon emission or help reduce it. There are coffee farming practices that aggravate the environment such as swidden farming or the cutting and burning of trees to plant crops of which Starbucks must avoid so as to retain the goodwill of the community of Seattle (Bu ttino, 2007). Starbucks must be particularly conscious in its CSR practice in the community of Seattle because it is the home of their headquarters. Any negative perception there will surely ripple to its other franchises across the world which could severely damage its brand and affect its bottom line negatively. Program specific: green supply chain Ethical sourcing of beans as a CSR practice will include not